A recent online article in the Bloomberg Business reported that Ford now leads the industry in resale value in its cars. Ford Motor Co. car resale values have raised an average of $2,420, the most of any automaker, research firm Automotive Lease Guide said. “The perception is starting to catch up with reality,” Jim Farley, Ford’s global marketing chief, told reporters on the call. “Resale value is the ultimate proof point.”
The article also states that Ford has gained sales and market share in its home market with many redesigned models such as the Ford Fusion which has seen its resale value go higher than that of Toyota Motor Corp.’s Camry.
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